Authorised Financial Service Provider. FSP No: 44636

JHB: +27 (0)11 958 2445 |

About Smith & Smith

Smith & Smith strives for the highest levels of professional service in all our dealings by giving clients informed advice that they can trust.

With knowledge and experience in all the financial disciplines – from healthcare to short-term insurance, investment planning and life assurance – we deal with corporates as well as individuals.

Smith & Smith has followed the guiding principle of personal service by helping individual investors, companies and families reach their financial goals.

Our business contracts with all the major South African insurers, healthcare providers and a number of high profile asset management companies, guarantees that you will get the best, from the best.

What distinguishes Smith & Smith is our high level of personalised service, together with our pledge to make the world of financial services easier for our clients.

Smith & Smith is a registered financial services provider with the Financial Services Board and supports the initiative on accreditation of financial advisors.

We pride ourselves on caring for our clients and having empathy for their circumstances.

Our goal is to…

  • provide a personal service.
  • focus on the individual’s needs.
  • provide easy access to understandable
 financial solutions.
  • care about your financial planning.

Meet the Team

Our business is committed to personal service and we like to familiarise our clients with the people who handle their affairs at our office.

Ferdie Smith


Ferdie has been a top producer for major insurers where he has earned a number of awards and accolades over the years. He has been in his own brokerage since 1981 and specialised in corporate solutions. In the late nineties he took a four-year sabbatical to follow a lifelong dream of big game hunting in Africa. He has since returned to the financial industry, where he has once again established a reputable name in this field.

C: 083 653 8553
F: 086 611 9922

Shirley Smith


Shirley has 30 years’ experience in the financial services industry in various marketing positions, where she has won various awards. Shirley started her own business in 1995 and has since operated independently in the financial services industry. Her knowledge is extensive in terms of corporate compliance, healthcare, employee benefits, asset structuring, trusts and general products.

C: 083 657 1912
F: 086 512 2530

Rebecca Naidoo (Becky)

Healthcare administrator

Rebecca is Prabash’s daughter and is fondly referred to as “Little Prabash”, since she embodies her mother’s work ethic and capabilities. She does her best to make it easier for clients to deal with all the red tape in healthcare. She has real empathy for people’s circumstances, as she deals with their health issues on a daily basis.

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